Interview: „Marktgerechte Produkte werden immer wichtiger“

Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari, co-founders of the Center for Frugal Innovation, were interviewed by Insight Asia Pacific, the house magazine of  OAV – German Asia Pacific Business Association, a renowned institution that, in its own words, „strives to promote stronger bilateral economic relationships between Germany and the Asia-Pacific region. Through its extensive corporate and institutional network, the OAV supports German companies and their ambitions in the Asia-Pacific region.“

The German-language interview spread over two pages was published in the issue 01/2015. The questions covered issues such as the reasons behind creation of R&D centers by German firms in Asia and the opportunities and challenges associated with them, the question of patents and the safety of intellectual property rights, and the potential of frugal innovations in the emerging economies of Asia. A PDF version of the interview is provided here with the kind permission of the publishers.

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Godrej comes up with a disruptive, frugal innovation for mosquito repellents

According to a press report, India’s Godrej Group has come up with yet another disruptive, frugal innovation. Godrej Consumer Products Limited (GPCL) has developed a mosquito repellent that works without electricity and costs just 1 Rupee (about 1.2 Euro cents). Ms. Nisaba Godrej, executive director of GCPL elaborated in  an interview with Ms. Nupur Anand of the Daily News & Analysis (DNA, Oct. 7, 2013):

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