According to a press report, India’s Godrej Group has come up with yet another disruptive, frugal innovation. Godrej Consumer Products Limited (GPCL) has developed a mosquito repellent that works without electricity and costs just 1 Rupee (about 1.2 Euro cents). Ms. Nisaba Godrej, executive director of GCPL elaborated in an interview with Ms. Nupur Anand of the Daily News & Analysis (DNA, Oct. 7, 2013):
Center for Frugal Innovation
An initiative of Research Program Global Innovation @ TIM/TUHH
