An edited version of this paper is scheduled to appear as a chapter in a forthcoming book on Indian soft power by the Ananta Aspen Centre (AAC). The paper has been published in the Working Paper series of the TUHH Institute for Technology and Innovation Management. The project was initiated after being requested by the AAC to contribute a chapter to the aforementioned contributed volume in May 2017. The chapter was finally contributed in January 2018 and is now in the process of publication.
Methoden-Workshop zur Realisierung von frugalen Produkten und Geschäftsmodellen am 9. November 2017
Mit weniger mehr erreichen – nicht weniger versprechen frugale Innovationen. Aber wie? Frugale Innovationen stehen für Produkte und Dienstleistungen, die eine erhebliche Kostenreduktion, eine Begrenzung auf die wichtigsten Funktionen und ein optimiertes Leistungsniveau im jeweiligen Kontext ermöglichen. Um in Schwellenländern wie Indien und China langfristig Erfolg zu haben, sind frugale Innovationen im Unternehmensportfolio zunehmend unverzichtbar. Frugale Innovationen können jedoch nicht nur in Schwellenländern, sondern auch in Industrienationen bedeutendes Absatzpotenzial freilegen, wie unsere Studienergebnisse zeigen.
Taking the collaboration between Center for Frugal Innovation (CFI) and the Frugal Innovation Hub at Santa Clara University (SCU) to next level, we have developed a new course on “Product Planning and Design for Frugal Innovations” which is being offered currently to graduate students of the School of Engineering at SCU. The course has been developed by Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari and covers modern tools and methods for product design and development. It is based on a five phase stage-gate process model which integrates all major tasks that need to be paid attention to while creating new products and services. Continue reading →
On 12 January 2016, around 30 stakeholders from industry, academia and politics met in Hamburg to analyse and discuss the relevance of frugal innovations for German companies and society-at-large. Frugal innovations are defined as (technological) solutions, focussed on their core functions robustness, user-friendliness and affordability. This phenomenon has, so far, predominantly been observed in emerging markets. The model of frugal innovations could, however, also hold great potentials for industrialized nations, such as Germany, and other international marketplaces. The importance of frugal innovations is, as evidence shows, expected to increase for the domestic market, too.