The Center for Frugal Innovation at TUHH has initiated an empirical research project to investigate the potential of “affordable and sustainable excellence” in German Healthcare, especially in terms of its potential adoption, likely challenges, and suitable strategies. The project is being carried out in cooperation with the Hochschule Fresenius and builds on our long history of researching frugal innovations in the healthcare sector, see e.g. “Frugal Innovations for a Healthy Society – Learnings for India and Germany”.