New publication on “Soft Power of Frugal Innovation”

New working paper by Rajnish Tiwari and Jaideep Prabhu: “Soft Power of Frugal Innovation and its Potential Role in India’s Emergence as a Global Lead Market for Affordable Excellence”

In a fruitful cooperation between Center for Frugal Innovation (CFI) and the Cambridge Judge Business School, University of Cambridge, Rajnish Tiwari and Jaideep Prabhu have published a conceptual paper on the potential role of frugal innovations in contributing to “soft power” of its creators.

An edited version of this paper is scheduled to appear as a chapter in a forthcoming book on Indian soft power by the Ananta Aspen Centre (AAC). The paper has been published in the Working Paper series of the TUHH Institute for Technology and Innovation Management. The project was initiated after being requested by the AAC to contribute a chapter to the aforementioned contributed volume in May 2017. The chapter was finally contributed in January 2018 and is now in the process of publication.

Abstract:

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Featured publication: “Made in India for the World”

Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations

Authors: Daniel Tobias Hagenau, Rajnish Tiwari

Abstract: After an initial introduction into the areas of innovations within emerging markets, the study develops a consistent innovation typology for categorizing large data samples from a variety of existing literature. It then describes and finally evaluates a sample of 178 innovations for the Indian market based on 38 different criteria. It uses internet-based news reports over a 2 year timeframe for the study sample.

TLead Market Indiahe study’s results show a considerable amount of radical innovations and innovations with disruptive potential among the sample and a special concentration on small- and micro-sized innovators from India. It confirms previous suggestions that India is especially focused on innovations within the software and electronics engineering sectors. The results also support the importance of local knowledge and ‘social capital’ for successful disruptive innovation. Finally, a perceivable increase in the technology orientation of innovations by foreign companies suggests a continuous build-up of local technology-competence and foreign trust in the same.

A focus on local competencies and the leading position of India concerning innovative distribution are among the managerial implication of the study. It also opens numerous avenues for future research, expanding both depth and scale of the database as well as the analysis underlying this study.

[Check the publisher’s version]

[Read the unedited, authors’ version]

Keywords: Frugal Innovation; India; Innovation Typology; Disruptive Innovation; Local Competencies 

Suggested citation: Hagenau D.T., Tiwari R. (2017) Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations. In: Herstatt C., Tiwari R. (eds) Lead Market India. India Studies in Business and Economics. P. 163-192, Springer, Cham

The featured publications series

With this article, CFI is introducing a new series of “featured publications” with the intention to share its select contributions to the social and scholarly discourse with the broad community. Some of these article have been published in mediums that are not freely available to the public. In such cases, we will seek to provide access to unedited, authors’ versions of the publications, wherever feasible.

New working paper: “The Question of a Frugal Mindset in Western MNCs”

A new working paper by our CFI colleagues Malte Krohn and Cornelius Herstatt looks at “The question of a frugal mindset in western MNCs – exploring an emerging phenomenon with a systematic literature review” (Working Paper no. 103, TIM/TUHH)

TIM-TUHH Working Paper (representational image)

TIM-TUHH Working Paper (representational image)

Frugal innovation in the context of developed ecomomies has witnessed increasing interest in recent years. For Western multinational companies (MNCs) emerging markets represent promising opportunities for growth as well as the threat of new local competitors. Furthermore, economic developments drive the demand for frugal products within Western countries. Succesfully mastering this challenge means that Western MNCs have to challenge prevailing paradigms within their organizations. Literature suggests that these companies have to develop a frugal mindset to succeed in frugal innovation. However, to the best of our knowledge no publication addresses the phenomenon on an empirical basis or provides enough detail for further empirical investigation. To address this gap, we conducted a systematic literature review of 80 publications in the frugal innovation field.

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Neue Publikation – “Potenziale frugaler Innovationen: Handlungsimplikationen für das deutsche Forschungs- und Innovationssystem”

Working_Paper_99_CoverIn Deutschland ist ein Trend hin zu mehr Frugalität und folglich zu frugalen Innovationen erkennbar. Dieser Trend wird maßgeblich getrieben von der zunehmenden Bedeutung von Wachstumsmärkten in Schwellenländern, der Einkommensentwicklung in der hiesigen Gesellschaft sowie dem sich wandelnden Werteverständnis – besonders dem hohen Umweltbewusstsein und der Wahl moderater Lebensstile durch viele (insbesondere junge) Leute. Auch die demographische Entwicklung („alternde Gesellschaft“) scheint die Nachfrage nach benutzerfreundlichen, weniger komplexen und zugleich erschwinglichen Lösungen zu steigern. Die vorliegende Studie von Katharina Kalogerakis, Rajnish Tiwari und Luise Fischer setzt sich mit den politischen Handlungsimplikationen dieses Phänomens für das deutsche Forschungs- und Innovationssystem auseinander.

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“Frugal Innovation in Scholarly and Social Discourse”: New Paper on Trends and Societal Implications

Tiwari_et_al_2016_Frugal_Innovation_BMBF_ITA_CoverAs a part of our joint BMBF-ITA project with Fraunhofer Center for International Management and Knowledge Economy (MOEZ) in Leipzig we have published a new paper to assess trends and potential societal implications of frugal innovation by analyszing scholarly and social discourse.Apart from this the paper also reports results of our workshop held in Hamburg on January 12, 2016 to assess the potentials of frugal innovation in the specific context of Germany. The publication details are as follows:

Frugal Innovation in Scholarly and Social Discourse: An Assessment of Trends and Potential Societal Implications

Authored by: Rajnish Tiwari a, Luise Fischer b and Katharina Kalogerakis a

a Center for Frugal Innovation, Institute for Technology and Innovation Management, Hamburg University of Technology (TUHH), Hamburg, Germany

b Fraunhofer Center for International Management and Knowledge Economy (MOEZ), Leipzig, Germany

Abstract

The topic of frugal innovation is increasingly gaining relevance in social as well as scholarly discourse. Frugal innovations have been perceived by many to be a phenomenon generally confined to emerging economies where there are large groups of unserved consumers with unmet needs. But there is increasing evidence that this phenomenon is getting relevant also in the industrialized nations potentially affecting the long-term competitiveness of domestic firms not only overseas but also at home.

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