Category Archives: Announcements

“Aiming Big with Small Cars”

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A forthcoming publication on the emergence of a lead market for frugal products in India:

Aiming Big with Small Cars: Emergence of a Lead Market in India

By: Rajnish Tiwari and Cornelius Herstatt

India Studies in Business and EconomicsSpringer Verlag, Series: India Studies in Business and Economics

(2014, Approx. 180 p. 42 illus.)

Hardcover edition (ISBN 978-3-319-02065-5, Due: December 31, 2013)
E-book edition (to be available shortly, ISBN 978-3-319-02066-2)

About the book

  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​
This book focuses on the small car segment of India’s automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Content Level » Research

Keywords » Automotive Industry – Frugal innovations – Indian economy – Innovation systems – Lead markets

Emerald confers “Highly Commended Paper” award for a paper dealing with frugal innovations

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Emerald Literati Network 2013 Awards for Excellence

“Cornelius Herstatt and Rajnish Tiwari receiving their award at the Emerald Networking and Awards Presentation Evening held as part of AOM 2013, Orlando, Florida”. Photo: Emerald.

Publishing house Emerald has conferred a “Highly Commended Paper” award on “Assessing India’s lead market potential for cost-effective innovations“, a scholarly paper authored by Dr. Rajnish Tiwari and Prof. Dr. Cornelius Herstatt in Journal of Indian Business Research. In an intimation to the corresponding author Emerlad informs:

Every year Emerald invites each journal’s Editorial Team to nominate what they believe has been that title’s Outstanding Paper and up to three Highly Commended Papers from the previous year (2012). Your paper has been included among these and I am pleased to inform you that your article entitled ‘Assessing India’s lead market potential for cost-effective innovations’ published in Journal of Indian Business Research has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2013.

The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or practitioners. Your paper has been selected as it was one of the most impressive pieces of work the team has seen throughout 2012.

The journal article may be downloaded here.

A Working Paper version is available without any time limit.

Center for Frugal Innovation is born

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Institute for Technology and Innovation Management (TIM) at Hamburg University of Technology (TUHH) takes pleasure in announcing setting up of a “Center for Frugal Innovation” (CFI) under the aegis of its Research Project Global Innovation. The Center will look into various aspects of affordabile and sustainable innovations in firms that serve the greater good while operating in corporate settings.

More Information to follow.