„Simple, simpler, the best…“! Germany waking up to Frugal Innovation?

On 15th April at the Hannover Messe the Federal State of Niedersachsen (Lower Saxony) is organizing a symposium on frugal innovations (language medium: German), with a subtitle which says „simple, simpler, the best“. The event which takes place at Nord/LB Forum between 14:00 and 18:00 hours would see several prominent speakers including Mr. Olaf Lies, Minister of Economy, Labour and Transport in Niedersachsen. Dr. Stephan Buse from CFI is also scheduled to deliver a talk with the title „Frugal Innovation – ein Konzept zur Erschließung kostensensitiver Märkte“ (English: Frugal Innovation – A Concept to Capture Cost-sensitive Markets“.

Original title of the event:
„Frugal Innovation“: Einfach, einfacher, am besten! Low-Cost Innovation zur Erschließung kostensensitiver Märkte

For all details see the organizers‘ website.

A copy of the program is also available here (PDF, approx. 330 KB).