Aiming Big with Small Cars: Emergence of a Lead Market in India

A new book by Rajnish Tiwari and Cornelius Herstatt dealing with frugal innovations and the role of emerging market countries, published by Springer

  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​

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„Innovating more with less in India“

An article on the GE Look ahead blog of The Economist says, „Solar-powered ATMs and other frugal energy projects point the way to a more sustainable global future“. Continue reading