Aditi Ramdorai and Cornelius Herstatt have published a new book titled “Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation” (Springer Verlag, ISBN 978-3-319-16335-2). The book is scheduled to arrive in bookshops on May 14, 2015. It has been published in the “India Studies in Business and Economics” series of Springer and is already the second title by CFI team in this series. The first publication was “Aiming Big with Small Cars: Emergence of a Lead Market in India” by Rajnish Tiwari and Cornelius Herstatt, published in 2014.
About “Frugal Innovation in Healthcare” (publisher’s description)