CFI in News…

Recently, the Times of India (Pune edition, July 4th, 2015) carried out a report on avenues of Indo-German partnership, especially in the field of startups and research. The article, titled „Indian startups, research ideas catch Germany’s eye“ was written by Ms. Roli Srivastava, who was „in Germany on the ‚Media Ambassadors India ­ Germany‘ fellowship programme of the International Media Centre and Robert Bosch Stiftung“. Ms. Srivastava paid CFI a visit and talked with Dr. Stephan Buse and Dr. Rajnish Tiwari on various aspects of Indo-German relations and especially on „frugal innovation“. One aspect of this talk centered on a partnership that CFI has forged with Prof. Aravind Chinchure, chair professor of innovation and entrepreneurship at Symbiosis International University in Pune (India). Her visit to CFI was preceded by a talk by Dr. Rajnish Tiwari to the group of „Media Ambassadors India Germany“ at the International Media Centre of the Hamburg University of Applied Sciences, on the following theme „Partnering in the technical field: Current status and future scope for Indo-German relations“.

The following excerpts are from Ms. Srivastava’s report:

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Konsum in Zeiten «frugaler Innovationen»

Gastkommentar von Cornelius Herstatt in der Neuen Zürcher Zeitung vom 10. Juni 2015

„Produkte werden immer komplexer. Das stört Konsumenten, die kein Geld für Funktionen ausgeben wollen, die sie als unnötig erachten. Firmen reagieren darauf und üben sich in «frugalen Innovationen».“

Auf nzz.ch weiterlesen….

Interview: „Marktgerechte Produkte werden immer wichtiger“

Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari, co-founders of the Center for Frugal Innovation, were interviewed by Insight Asia Pacific, the house magazine of  OAV – German Asia Pacific Business Association, a renowned institution that, in its own words, „strives to promote stronger bilateral economic relationships between Germany and the Asia-Pacific region. Through its extensive corporate and institutional network, the OAV supports German companies and their ambitions in the Asia-Pacific region.“

The German-language interview spread over two pages was published in the issue 01/2015. The questions covered issues such as the reasons behind creation of R&D centers by German firms in Asia and the opportunities and challenges associated with them, the question of patents and the safety of intellectual property rights, and the potential of frugal innovations in the emerging economies of Asia. A PDF version of the interview is provided here with the kind permission of the publishers.

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