In Deutschland ist ein Trend hin zu mehr Frugalität und folglich zu frugalen Innovationen erkennbar. Dieser Trend wird maßgeblich getrieben von der zunehmenden Bedeutung von Wachstumsmärkten in Schwellenländern, der Einkommensentwicklung in der hiesigen Gesellschaft sowie dem sich wandelnden Werteverständnis – besonders dem hohen Umweltbewusstsein und der Wahl moderater Lebensstile durch viele (insbesondere junge) Leute. Auch die demographische Entwicklung („alternde Gesellschaft“) scheint die Nachfrage nach benutzerfreundlichen, weniger komplexen und zugleich erschwinglichen Lösungen zu steigern. Die vorliegende Studie von Katharina Kalogerakis, Rajnish Tiwari und Luise Fischer setzt sich mit den politischen Handlungsimplikationen dieses Phänomens für das deutsche Forschungs- und Innovationssystem auseinander.
We are very pleased to invite interested researchers, business persons, representatives of industry associations, policy makers and members of civil society to our conference on “Potentials of Frugal Innovation” in Hamburg, Germany, on 27 September 2017.
The conference marks the conclusion of our BMBF supported research project entitled “Potentials, challenges and societal relevance of fugal innovations in the context of the global competition for innovation.” Partners of this ITA-project are the Fraunhofer Center for International Management and Knowledge Economy in Leipzig and the Institute for Technology and Innovation Management at the Hamburg University of Technology.
A new book by Rajnish Tiwari and Cornelius Herstatt dealing with frugal innovations and the role of emerging market countries, published by Springer
- Critical analysis of today’s dominant logic and extension of lead market paradigm
- Delivers new assessment tools for identifying emerging lead markets
- Explores opportunities for frugal innovations and their constituent characteristics
- Detailed analysis of a sunrise industry in India
A report on presstv.ir, based on a study by the International Federation of Red Cross and Red Crescent Societies titled „Think differently: Humanitarian impacts of the economic crisis in Europe“ states:
The Red Cross says that the financial crisis in Europe has left 43 million of its citizens with insufficient food to eat, calling it the worst humanitarian crisis over a half century.
Bekele Geleta, secretary general of the International Federation of Red Cross and Red Crescent Societies (IFRC) presented a report in Geneva on Thursday over the impacts of the economic crisis.
The report also showed that some 120 million Europeans face the risk of poverty and many continue to suffer in countries that are in the process of recovering financially.
“People’s lives have been thrown into turmoil and there seems to be a gradual degradation, with millions existing on a day-to-day basis, with no savings and no buffer to withstand any unforeseen expenses,” said Geleta and added, „Europe is facing its worst humanitarian crisis in six decades.“
Excerpted from: http://www.presstv.ir/detail/2013/10/10/328709/43-million-people-lack-food-in-europe/ (Oct. 10, 2013)
Comment by Dr. Rajnish Tiwari
„What else if this does not document the need for affordable and ‚good enough‘ products & services targeted at price-sensitive consumers? Companies need a rethink of their current business stratgies and innovation practices that are based on opulence, superfluousness, and planned obsolescence! Frugal innovations are not only meant for the emerging economies, we need them in Europe too, in the very heart of the industrialized world.“
Teaser to an article in The Economist (21 Nov. 2012): „Innovative thinking can bring health care to the uninsured billions, argues Devi Shetty, founder and chairman, Narayana Hrudayalaya Hospitals“.