Schmalenbachgesellschaft und TUHH organisieren Symposium zum Thema „Frugal Innovation“

Innovationskugel 120x120Symposium

„Frugal Innovation“
und die Internationalisierung der FuE

Hintergründe, Strategien, Fallstudien

Hamburg, 9./10. Oktober 2014

Direkter Link zu allen weiteren Details sowie zur Anmeldung: hier anklicken


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„Too good“ to succeed? Why not just try „good enough“!

High-tech, German companies are facing a curious problem: their products are reportedly “too good” for the expanding global markets

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A new paper by Rajnish Tiwari and Cornelius Herstatt with the title >> „Too good“ to succeed? Why not just try “good enough”! Some deliberations on the prospects of frugal innovations << (Working Paper No. 76, TIM/TUHH)

Abstract

High-tech, German companies are facing a curious problem: their products are reportedly “too good” for the expanding global markets. So in a way they get “penalised” for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.

[Read/download the full paper, PDF, 740 KB]

Der Erfolg frugaler Produkte ist nicht aufzuhalten!

Pressemitteilung / Hamburg, 21.10.2013

Center for Frugal Innovation @ TUHH„Deutsche Baumaschinen zu gut für den Weltmarkt“ titelte Die Welt am 17.4.2013. Deutsche Maschinenbauer werden dem Bericht zufolge trotz Innovationstrophäen von den Märkten der Schwellenländer verdrängt. Die Gründe sind sowohl die fehlende Zahlungskraft als auch die abnehmende Zahlungsbereitschaft lokaler Kunden. Anstelle hoch komplexer („over-engineered“) und damit einhergehend teurer Produkte fragen sie erschwingliche und robuste Technik nach, die häufig aus anderen Ländern und insbesondere aus den Schwellenländern selbst kommt. Solche „good enough“ Produkte, Lösungen mit ausreichender Funktionalität bei guter Qualität und einem sehr wettbewerbsfähigen Preisniveau, kennzeichnen den Innovationsansatz „frugaler Innovationen“.

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Report: 43 million Europeans lack food, 120 million at the verge of poverty

A report on presstv.ir, based on a study by the International Federation of Red Cross and Red Crescent Societies titled „Think differently: Humanitarian impacts of the economic crisis in Europe“ states:

The Red Cross says that the financial crisis in Europe has left 43 million of its citizens with insufficient food to eat, calling it the worst humanitarian crisis over a half century.

Bekele Geleta, secretary general of the International Federation of Red Cross and Red Crescent Societies (IFRC) presented a report in Geneva on Thursday over the impacts of the economic crisis.

The report also showed that some 120 million Europeans face the risk of poverty and many continue to suffer in countries that are in the process of recovering financially.

“People’s lives have been thrown into turmoil and there seems to be a gradual degradation, with millions existing on a day-to-day basis, with no savings and no buffer to withstand any unforeseen expenses,” said Geleta and added, „Europe is facing its worst humanitarian crisis in six decades.“

Excerpted from: http://www.presstv.ir/detail/2013/10/10/328709/43-million-people-lack-food-in-europe/ (Oct. 10, 2013)

Also see: „Five years on: The European economic crisis leaves a legacy of poverty

Comment by Dr. Rajnish Tiwari

„What else if this does not document the need for affordable and ‚good enough‘ products & services targeted at price-sensitive consumers? Companies need a rethink of their current business stratgies and innovation practices that are based on opulence, superfluousness, and planned obsolescence! Frugal innovations are not only meant for the emerging economies, we need them in Europe too, in the very heart of the industrialized world.“

„India can show the way on health“

Teaser to an article in The Economist (21 Nov. 2012): „Innovative thinking can bring health care to the uninsured billions, argues Devi Shetty, founder and chairman, Narayana Hrudayalaya Hospitals“.

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