Aditi Ramdorai and Cornelius Herstatt have published a new book titled “Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation” (Springer Verlag, ISBN 978-3-319-16335-2). The book is scheduled to arrive in bookshops on May 14, 2015. It has been published in the “India Studies in Business and Economics” series of Springer and is already the second title by CFI team in this series. The first publication was “Aiming Big with Small Cars: Emergence of a Lead Market in India” by Rajnish Tiwari and Cornelius Herstatt, published in 2014.
About “Frugal Innovation in Healthcare” (publisher’s description)
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Content Level » Research
Keywords » GE Healthcare – India – Organizational ambidexterity – Paradox theory – Resource allocation – Tata Group
Related subjects » Innovation – Technology Management – Social Policy / Labor / Population Economics
Further Information including an offer for a review copy on the publisher’s website:
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At present another publication “Lead Market India – Key Elements and Corporate Perspectives for Frugal Innovations” is being prepared for publication with the same publishing house. This would be a contributed volume edited by Rajnish Tiwari and Cornelius Herstatt.