CFI investigates potential relevance of frugal innovations for Austria

Austrian Council

CFI has initiated a project to investigate the potential relevance of frugal innovations for Austria in cooperation with the Austrian Council for Research and Technology Development. The project seeks to examine the potential relevance of innovative products, services, processes and technologies aimed at achieving “affordable excellence” for Austrian enterprises in the backdrop of shifting centers of economic growth, changes in consumer behavior, global societal challenges and last-but-not-least the increasing resource-constraints.

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CFI untersucht potenzielle relevanz frugaler Innovationen für Österreich

Austrian CouncilDer österreichische Rat für Forschung und Technologieentwicklung (Austrian Council for Research and Technology Development) hat ein Forschungsvorhaben initiiert, um gemeinsam mit dem Center for Frugal Innovation der Technischen Universität Hamburg die potenzielle gesellschaftspolitische Relevanz und Bedeutung frugaler Innovationen für Österreich zu untersuchen. Ein besonderer Fokus der Studie liegt auf der nachhaltigen Sicherung der globalen Wettbewerbsfähigkeit österreichischer Unternehmen (insbesondere KMU). Im Mittelpunkt der Studie stehen die folgenden Fragestellungen:

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Frugal Innovieren, aber wie? Methoden-Workshop am 9.11. in Hamburg

Methoden-Workshop zur Realisierung von frugalen Produkten und Geschäftsmodellen am 9. November 2017

SG-GroupMit weniger mehr erreichen – nicht weniger versprechen frugale Innovationen. Aber wie? Frugale Innovationen stehen für Produkte und Dienstleistungen, die eine erhebliche Kostenreduktion, eine Begrenzung auf die wichtigsten Funktionen und ein optimiertes Leistungsniveau im jeweiligen Kontext ermöglichen. Um in Schwellenländern wie Indien und China langfristig Erfolg zu haben, sind frugale Innovationen im Unternehmensportfolio zunehmend unverzichtbar. Frugale Innovationen können jedoch nicht nur in Schwellenländern, sondern auch in Industrienationen bedeutendes Absatzpotenzial freilegen, wie unsere Studienergebnisse zeigen.

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Course on “Product Planning and Design for Frugal Innovations” at Santa Clara University

Prof. Herstatt teaching a SCU

Prof. Herstatt teaching a SCU

Taking the collaboration between Center for Frugal Innovation (CFI) and the Frugal Innovation Hub at Santa Clara University (SCU) to next level, we have developed a new course on “Product Planning and Design for Frugal Innovations” which is being offered currently to graduate students of the School of Engineering at SCU. The course has been developed by Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari and covers modern tools and methods for product design and development. It is based on a five phase stage-gate process model which integrates all major tasks that need to be paid attention to while creating new products and services. Continue reading

Investigating Frugality and Innovation in Japan

TUHH and TokyoTech collaborate with support of Japan Society for the Promotion of Science (JSPS) to investigate relevance of frugal innovations in the context of Japan

Group photo (L2R): R. Tiwari, M. Tsujimoto and C. Herstatt

Group photo (L2R): R. Tiwari, M. Tsujimoto and C. Herstatt at TokyoTech (Tamachi Campus)

The Hamburg University of Technology (TUHH) via its Center for Frugal Innovation at the Institute for Technology and Innovation Management, and the Tokyo Institute of Technology (TokyoTech) via its Department of Technology and Innovation Management at School of Environment and Society (Tamachi Campus), have decided to join hands to conduct joint research to investigate the phenomenon of frugal innovation in the Japanese context. At first, a preliminary research is being conducted with support from JSPS (Japan Society for the Promotion of Science) to generate initial impressions and take stock of the status-quo of frugal innovations in Japan. A mid-term objective is to conduct comparative studies between Germany and Japan with the objective of enabling mutual learnings. Continue reading