Featured publication: “Made in India for the World”

Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations

Authors: Daniel Tobias Hagenau, Rajnish Tiwari

Abstract: After an initial introduction into the areas of innovations within emerging markets, the study develops a consistent innovation typology for categorizing large data samples from a variety of existing literature. It then describes and finally evaluates a sample of 178 innovations for the Indian market based on 38 different criteria. It uses internet-based news reports over a 2 year timeframe for the study sample.

TLead Market Indiahe study’s results show a considerable amount of radical innovations and innovations with disruptive potential among the sample and a special concentration on small- and micro-sized innovators from India. It confirms previous suggestions that India is especially focused on innovations within the software and electronics engineering sectors. The results also support the importance of local knowledge and ‘social capital’ for successful disruptive innovation. Finally, a perceivable increase in the technology orientation of innovations by foreign companies suggests a continuous build-up of local technology-competence and foreign trust in the same.

A focus on local competencies and the leading position of India concerning innovative distribution are among the managerial implication of the study. It also opens numerous avenues for future research, expanding both depth and scale of the database as well as the analysis underlying this study.

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Keywords: Frugal Innovation; India; Innovation Typology; Disruptive Innovation; Local Competencies 

Suggested citation: Hagenau D.T., Tiwari R. (2017) Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations. In: Herstatt C., Tiwari R. (eds) Lead Market India. India Studies in Business and Economics. P. 163-192, Springer, Cham

The featured publications series

With this article, CFI is introducing a new series of “featured publications” with the intention to share its select contributions to the social and scholarly discourse with the broad community. Some of these article have been published in mediums that are not freely available to the public. In such cases, we will seek to provide access to unedited, authors’ versions of the publications, wherever feasible.

Guest lecture on frugal innovation at TU Graz

Prof. Dr. Christian Ramsauer (l.) with Prof. Dr. Cornelius Herstatt (r). Photo: IIM.

Prof. Dr. Christian Ramsauer (l.) with Prof. Dr. Cornelius Herstatt (r). Photo: IIM.

Prof. Dr. Cornelius Herstatt was invited to deliver a guest lecture on the theme of frugal innovation at the Institute of Innovation and Industrial Management (IIM) of TU Graz (Graz University of Technology). He was hosted by Prof. Dr. Christian Ramsauer, director of IIM. The audience was an interdisciplinary group of Master students from various faculties. Prof. Herstatt spoke about the increasingly-apparent global need for frugal innovations in both developing and the industrialized world. Furthermore, he showcased an example about how frugal innovation projects can be technologically and organizationally implemented in a multinational company in the settings of economically-developed nations. The results were based on a recent project of CFI with a large international manufacturer of machine and tools industry.

This was the second time Prof. Herstatt visited TU Graz to speak on frugal innovations. There is a growing interest of the Austrian industry in this topic and both institutes (CFI@TIM/TUHH and IIM@TU Graz) intend to collaborate in research, teaching and advising companies.

CFI investigates potential relevance of frugal innovations for Austria

Austrian Council

CFI has initiated a project to investigate the potential relevance of frugal innovations for Austria in cooperation with the Austrian Council for Research and Technology Development. The project seeks to examine the potential relevance of innovative products, services, processes and technologies aimed at achieving “affordable excellence” for Austrian enterprises in the backdrop of shifting centers of economic growth, changes in consumer behavior, global societal challenges and last-but-not-least the increasing resource-constraints.

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CFI untersucht potenzielle relevanz frugaler Innovationen für Österreich

Austrian CouncilDer österreichische Rat für Forschung und Technologieentwicklung (Austrian Council for Research and Technology Development) hat ein Forschungsvorhaben initiiert, um gemeinsam mit dem Center for Frugal Innovation der Technischen Universität Hamburg die potenzielle gesellschaftspolitische Relevanz und Bedeutung frugaler Innovationen für Österreich zu untersuchen. Ein besonderer Fokus der Studie liegt auf der nachhaltigen Sicherung der globalen Wettbewerbsfähigkeit österreichischer Unternehmen (insbesondere KMU). Im Mittelpunkt der Studie stehen die folgenden Fragestellungen:

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Frugal Innovieren, aber wie? Methoden-Workshop am 9.11. in Hamburg

Methoden-Workshop zur Realisierung von frugalen Produkten und Geschäftsmodellen am 9. November 2017

SG-GroupMit weniger mehr erreichen – nicht weniger versprechen frugale Innovationen. Aber wie? Frugale Innovationen stehen für Produkte und Dienstleistungen, die eine erhebliche Kostenreduktion, eine Begrenzung auf die wichtigsten Funktionen und ein optimiertes Leistungsniveau im jeweiligen Kontext ermöglichen. Um in Schwellenländern wie Indien und China langfristig Erfolg zu haben, sind frugale Innovationen im Unternehmensportfolio zunehmend unverzichtbar. Frugale Innovationen können jedoch nicht nur in Schwellenländern, sondern auch in Industrienationen bedeutendes Absatzpotenzial freilegen, wie unsere Studienergebnisse zeigen.

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