Frugal Innovieren, aber wie? Methoden-Workshop am 9.11. in Hamburg

Methoden-Workshop zur Realisierung von frugalen Produkten und Geschäftsmodellen am 9. November 2017

SG-GroupMit weniger mehr erreichen – nicht weniger versprechen frugale Innovationen. Aber wie? Frugale Innovationen stehen für Produkte und Dienstleistungen, die eine erhebliche Kostenreduktion, eine Begrenzung auf die wichtigsten Funktionen und ein optimiertes Leistungsniveau im jeweiligen Kontext ermöglichen. Um in Schwellenländern wie Indien und China langfristig Erfolg zu haben, sind frugale Innovationen im Unternehmensportfolio zunehmend unverzichtbar. Frugale Innovationen können jedoch nicht nur in Schwellenländern, sondern auch in Industrienationen bedeutendes Absatzpotenzial freilegen, wie unsere Studienergebnisse zeigen.

Continue reading

Course on „Product Planning and Design for Frugal Innovations“ at Santa Clara University

Prof. Herstatt teaching a SCU

Prof. Herstatt teaching a SCU

Taking the collaboration between Center for Frugal Innovation (CFI) and the Frugal Innovation Hub at Santa Clara University (SCU) to next level, we have developed a new course on „Product Planning and Design for Frugal Innovations“ which is being offered currently to graduate students of the School of Engineering at SCU. The course has been developed by Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari and covers modern tools and methods for product design and development. It is based on a five phase stage-gate process model which integrates all major tasks that need to be paid attention to while creating new products and services. Continue reading

Investigating Frugality and Innovation in Japan

TUHH and TokyoTech collaborate with support of Japan Society for the Promotion of Science (JSPS) to investigate relevance of frugal innovations in the context of Japan

Group photo (L2R): R. Tiwari, M. Tsujimoto and C. Herstatt

Group photo (L2R): R. Tiwari, M. Tsujimoto and C. Herstatt at TokyoTech (Tamachi Campus)

The Hamburg University of Technology (TUHH) via its Center for Frugal Innovation at the Institute for Technology and Innovation Management, and the Tokyo Institute of Technology (TokyoTech) via its Department of Technology and Innovation Management at School of Environment and Society (Tamachi Campus), have decided to join hands to conduct joint research to investigate the phenomenon of frugal innovation in the Japanese context. At first, a preliminary research is being conducted with support from JSPS (Japan Society for the Promotion of Science) to generate initial impressions and take stock of the status-quo of frugal innovations in Japan. A mid-term objective is to conduct comparative studies between Germany and Japan with the objective of enabling mutual learnings. Continue reading

Call for Contributions – Scientific symposium: “Potentials of frugal innovation in industrial countries”

Frugal innovations offer high customer value (core functionality, durability, ease of use) as well as significantly reduced costs of ownership compared with standard products and services. The phenomenon of frugal innovations was initially observed in emerging economies and the scholarly discourse still largely focuses on this context. Now there is increasing evidence that frugal solutions are also diffusing in the economically developed nations. It is, however unclear, to what extent frugal innovations are relevant for industrial economies such as Germany in economic and socio-political contexts.

This symposium is part of a larger research project funded by the BMBF as a part of its ITA (Innovations- und Technikanalysen) programme and entitled “Potentials, challenges and societal relevance of frugal innovations in the context of the global competition for innovation”. Project partners are the Fraunhofer Center for International Management and Knowledge Economy in Leipzig and the Institute for Technology and Innovation Management at the Hamburg University of Technology.

Date: 24 June 2016, 10am – 5pm

Venue: HHL Leipzig Graduate School of Management, Leipzig, Germany

Continue reading

Im Fokus der Wissenschaft : Frugale Innovationen als Trend in westlichen Industrieländern

Ein Forschungsprojekt zwischen der TUHH und dem Fraunhofer-Zentrum für Internationales Management und Wissensökonomie

Pressemitteilung der TUHH, 12.08.2015

v.l.n.r. Prof. Tobias Dauth (Leiter der Gruppe Erschließung neuer Märkte, Fraunhofer-Zentrum Leipzig), Prof. Cornelius Herstatt (TUHH), Eleonora Zagorska (Fraunhofer-Zentrum Leipzig), Professor Thorsten Posselt (Institutsleiter Fraunhofer-Zentrum Leipzig), Yevheniya Kralyuk (Fraunhofer-Zentrum Leipzig), Dr. Rajnish Tiwari (TUHH)  

v.l.n.r. Prof. Tobias Dauth (Leiter der Gruppe Erschließung neuer Märkte, Fraunhofer-Zentrum Leipzig), Prof. Cornelius Herstatt (TUHH), Eleonora Zagorska (Fraunhofer-Zentrum Leipzig), Professor Thorsten Posselt (Institutsleiter Fraunhofer-Zentrum Leipzig), Yevheniya Kralyuk (Fraunhofer-Zentrum Leipzig), Dr. Rajnish Tiwari (TUHH) Foto: Fraunhofer-Zentrum Leipzig

Mit Chancen und Risiken frugaler Innovation in westlichen Industrieländern beschäftigt sich das Forschungsprojekt „Potenziale, Herausforderungen und gesellschaftliche Relevanz frugaler Innovationen im Kontext des globalen Innovationswettbewerbs“ an der Technischen Universität Hamburg (TUHH). Projektpartner sind das TUHH-Institut Technologie und Innovationsmanagement (TIM) und das Fraunhofer-Zentrum für Internationales Management und Wissensökonomie Leipzig. Gefördert wird das Verbundprojekt über das Innovations- und Technikanalyse-Programm (ITA) vom Bundesministerium für Bildung und Forschung (BMBF).

Continue reading