Guest lecture on frugal innovation at TU Graz

Prof. Dr. Christian Ramsauer (l.) with Prof. Dr. Cornelius Herstatt (r). Photo: IIM.

Prof. Dr. Christian Ramsauer (l.) with Prof. Dr. Cornelius Herstatt (r). Photo: IIM.

Prof. Dr. Cornelius Herstatt was invited to deliver a guest lecture on the theme of frugal innovation at the Institute of Innovation and Industrial Management (IIM) of TU Graz (Graz University of Technology). He was hosted by Prof. Dr. Christian Ramsauer, director of IIM. The audience was an interdisciplinary group of Master students from various faculties. Prof. Herstatt spoke about the increasingly-apparent global need for frugal innovations in both developing and the industrialized world. Furthermore, he showcased an example about how frugal innovation projects can be technologically and organizationally implemented in a multinational company in the settings of economically-developed nations. The results were based on a recent project of CFI with a large international manufacturer of machine and tools industry.

This was the second time Prof. Herstatt visited TU Graz to speak on frugal innovations. There is a growing interest of the Austrian industry in this topic and both institutes (CFI@TIM/TUHH and IIM@TU Graz) intend to collaborate in research, teaching and advising companies.

CFI investigates potential relevance of frugal innovations for Austria

Austrian Council

CFI has initiated a project to investigate the potential relevance of frugal innovations for Austria in cooperation with the Austrian Council for Research and Technology Development. The project seeks to examine the potential relevance of innovative products, services, processes and technologies aimed at achieving „affordable excellence“ for Austrian enterprises in the backdrop of shifting centers of economic growth, changes in consumer behavior, global societal challenges and last-but-not-least the increasing resource-constraints.

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CFI untersucht potenzielle relevanz frugaler Innovationen für Österreich

Austrian CouncilDer österreichische Rat für Forschung und Technologieentwicklung (Austrian Council for Research and Technology Development) hat ein Forschungsvorhaben initiiert, um gemeinsam mit dem Center for Frugal Innovation der Technischen Universität Hamburg die potenzielle gesellschaftspolitische Relevanz und Bedeutung frugaler Innovationen für Österreich zu untersuchen. Ein besonderer Fokus der Studie liegt auf der nachhaltigen Sicherung der globalen Wettbewerbsfähigkeit österreichischer Unternehmen (insbesondere KMU). Im Mittelpunkt der Studie stehen die folgenden Fragestellungen:

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Frugal Innovieren, aber wie? Methoden-Workshop am 9.11. in Hamburg

Methoden-Workshop zur Realisierung von frugalen Produkten und Geschäftsmodellen am 9. November 2017

SG-GroupMit weniger mehr erreichen – nicht weniger versprechen frugale Innovationen. Aber wie? Frugale Innovationen stehen für Produkte und Dienstleistungen, die eine erhebliche Kostenreduktion, eine Begrenzung auf die wichtigsten Funktionen und ein optimiertes Leistungsniveau im jeweiligen Kontext ermöglichen. Um in Schwellenländern wie Indien und China langfristig Erfolg zu haben, sind frugale Innovationen im Unternehmensportfolio zunehmend unverzichtbar. Frugale Innovationen können jedoch nicht nur in Schwellenländern, sondern auch in Industrienationen bedeutendes Absatzpotenzial freilegen, wie unsere Studienergebnisse zeigen.

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Course on „Product Planning and Design for Frugal Innovations“ at Santa Clara University

Prof. Herstatt teaching a SCU

Prof. Herstatt teaching a SCU

Taking the collaboration between Center for Frugal Innovation (CFI) and the Frugal Innovation Hub at Santa Clara University (SCU) to next level, we have developed a new course on „Product Planning and Design for Frugal Innovations“ which is being offered currently to graduate students of the School of Engineering at SCU. The course has been developed by Prof. Dr. Cornelius Herstatt and Dr. Rajnish Tiwari and covers modern tools and methods for product design and development. It is based on a five phase stage-gate process model which integrates all major tasks that need to be paid attention to while creating new products and services. Continue reading